Building a strong professional network is one of the most valuable investments you can make in your marketing career. Whether you’re looking to stay updated on industry trends, find mentorship, or connect with like-minded professionals, joining marketing associations can open doors to new opportunities. Here are seven top marketing groups that can help expand your network and enhance your career.
1. American Marketing Association (AMA)
The American Marketing Association (AMA) is one of the largest and most well-known marketing associations in the world. IMA local chapters across the U.S. and global members, AMA offers:
- Networking events, conferences, and webinars
- Certification programs (such as the Professional Certified Marketer)
- Industry research and publications like Marketing News
- Job boards and career development resources
Whether you’re a student, early-career marketer, or seasoned professional, AMA provides valuable connections and learning opportunities.
2. Digital Marketing Association (DMA)
For marketers focused on digital strategies, the Digital Marketing Association (DMA) is a must-join group. It specializes in:
- Data-driven marketing best practices
- Workshops and certifications in digital marketing
- Networking with digital marketing leaders
- Advocacy for ethical marketing standards
DMA hosts annual events like &THEN, where professionals discuss emerging trends in digital marketing.
3. Social Media Marketing Society (SMMS)
If social media is your specialty, the Social Media Marketing Society (SMMS) is an excellent choice. Founded by Social Media Examiner, this marketing group provides:
- Exclusive training from top social media experts
- A private community for peer discussions
- Live Q&A sessions and case studies
- Access to the latest social media algorithm updates
This association is perfect for marketers who want to stay ahead in the fast-changing social media landscape.
4. Content Marketing Institute (CMI)
Content marketers should consider joining the Content Marketing Institute (CMI), a leading organization that focuses on:
- Content strategy and storytelling
- Annual Content Marketing World conference
- Research reports and best practices
- Online courses and certifications
CMI helps marketers refine their content strategies while connecting them with industry leaders.
5. Public Relations Society of America (PRSA)
While PRSA is primarily for PR professionals, it’s highly beneficial for marketers working in branding, corporate communications, and influencer marketing. Benefits include:
- Local and national networking events
- Accreditation (APR certification)
- Access to PR and marketing case studies
- Mentorship programs
PRSA bridges the gap between marketing and public relations, making it a valuable association for integrated campaigns.
6. Business Marketing Association (BMA)
For B2B marketers, the Business Marketing Association (BMA) is a top-tier marketing association. It offers:
- Regional and national networking opportunities
- B2B marketing training and certifications
- Industry benchmarking reports
- Awards recognizing top B2B marketing campaigns
BMA is ideal for professionals looking to specialize in business-to-business marketing strategies.
7. Association of National Advertisers (ANA)
The Association of National Advertisers (ANA) is perfect for marketers working in branding, advertising, and media. Key benefits include:
- Networking with top brand marketers
- Training programs and certifications
- Industry-leading events like Masters of Marketing
- Research on consumer behavior and media trends
ANA is particularly valuable for senior marketers and those in corporate marketing roles.
What People Also Ask
Are marketing associations worth joining?
Yes! They provide networking, professional development, and access to industry insights that can accelerate your career.
How much do marketing association memberships cost?
Costs vary—some charge $100-$500 annually, while premium groups may cost more. Many offer student discounts.
Which marketing association is best for beginners?
The American Marketing Association (AMA) and local marketing groups are great starting points for networking and learning.
Do marketing associations offer job opportunities?
Many have job boards, career fairs, and connections that can lead to job offers.
Can I join multiple marketing associations?
Absolutely! Many professionals belong to several groups to expand their network and expertise.
Final Thoughts
Joining marketing associations is one of the smartest moves you can make for career growth. Whether you’re looking for mentorship, education, or job opportunities, these groups provide the connections and resources to help you succeed. Start by exploring one or two that align with your goals, and watch your network—and career—flourish.