In today’s fast-paced advertising world, one thing is clear—your brand needs to stand out. And when it comes to grabbing attention, both digital and traditional standees have earned their place in the spotlight. But which one is the better pick for your business?
In this guide, we’ll break down everything—from features, pricing, use cases, and pros and cons—to help you choose the right standee solution for your business in 2025.
Table of Contents
- What Are Digital Standees?
- Key Features of Digital Standees
- Benefits of Digital Standees
- Best Use Cases for Digital Standees
- What Are Traditional Standees?
- Key Features of Traditional Standees
- Benefits of Traditional Standees
- Best Use Cases for Traditional Standees
- Pricing Comparison: Digital vs Traditional
- Accessibility and Setup
- Durability and Maintenance
- Audience Engagement: Which One Wins?
- Digital Signage in India: A Rising Star
- When to Choose Digital Standees
- When to Choose Traditional Standees
- Conclusion
- FAQs
- Summary
What Are Digital Standees?
Digital standees are sleek electronic displays that combine motion, visuals, and tech magic to share your message. Powered by LED, LCD, or OLED screens, they can show videos, slideshows, and even let users interact with them.
You’ll often spot them in malls, airports, hotels, exhibitions, and smart retail stores.
Key Features of Digital Standees
- Screen Sizes: Typically range from 32” to 75”.
- Display Types: LED, LCD, OLED.
- Touchscreen Options: Interactive models available.
- Connectivity: Wi-Fi, USB, or cloud-based CMS systems.
- Content Types: Videos, live feeds, animations, menus.
Benefits of Digital Standees
- 🎬 Dynamic Content: Videos and animations catch more eyes than static posters.
- 💻 Easy Updates: Want to change content? Do it in seconds.
- 📲 Interactive Elements: Add QR codes, buttons, and sensors.
- 🌱 Eco-Friendly: No printing = less waste.
- 💸 Cost-Effective Over Time: No reprinting = long-term savings.
Best Use Cases for Digital Standees
- Retail Stores: Promote flash sales, loyalty programs.
- Restaurants: Display rotating menus or order updates.
- Airports & Hotels: Real-time announcements, schedules.
- Exhibitions & Events: Show sponsors, event timelines, or welcome messages.
What Are Traditional Standees?
Traditional standees are printed marketing boards—think cardboard, foam board, or vinyl. They’ve been around for decades and are still widely used for short-term promotions and simple brand messaging.
Key Features of Traditional Standees
- Material: Cardboard, foam board, PVC, vinyl.
- Design: Printed graphics, brand colors, logos.
- Type: Foldable, retractable, floor standees.
Benefits of Traditional Standees
- 💰 Affordable: Lower up-front cost.
- 🛠️ Easy Setup: No tech skills needed.
- 🔌 No Power Needed: Great for outdoor or rural areas.
- 🚚 Lightweight and Portable: Move them around as needed.
Best Use Cases for Traditional Standees
- Movie Theatres: Promote upcoming releases.
- Retail Shops: Highlight seasonal sales or product launches.
- Outdoor Events: No power? No problem.
- Trade Shows: Temporary branding for booths.
Pricing Comparison: Digital vs Traditional
| Feature | Digital Standees | Traditional Standees |
| Initial Cost | ₹45,000–₹1,20,000 | ₹800–₹5,000 |
| Long-Term Cost | Lower (Reusable) | Higher (Reprinting) |
| Maintenance Cost | Medium | Very Low |
| Setup Time | Few minutes | Instant setup |
Digital standees cost more upfront, but if you run frequent campaigns, they pay for themselves fast.
Accessibility and Setup
- Digital: Needs power outlet, Wi-Fi (optional), and safe indoor placement.
- Traditional: Works anywhere, no electricity needed.
In remote locations or quick setups, traditional wins. But in modern malls or showrooms, digital steals the show.
Durability and Maintenance
- Digital: Needs regular updates, dusting, and safe power.
- Traditional: Prone to tearing or fading, but maintenance-free.
Audience Engagement: Which One Wins?
👉 Digital standees grab attention with motion, sound, and touch.
🧍 Traditional standees work well for straightforward messages in public spaces.
In a tech-first world, digital is more engaging, but don’t underestimate the power of simple visuals in the right setting.
Digital Signage in India: A Rising Star
India is seeing a surge in digital signage, especially in metros like Mumbai, Delhi, Bangalore, and Hyderabad. Retailers, event planners, and real estate companies are embracing digital standees to keep up with younger, tech-savvy consumers.
When to Choose Digital Standees
✅ Go for digital standees if:
- You need frequent content changes.
- You want to stand out with animations or interactive elements.
- You operate in tech-enabled areas.
- You’re investing in a long-term marketing asset.
When to Choose Traditional Standees
✅ Stick with traditional standees if:
- You’re working with a limited budget.
- Your campaign is short-term.
- You’re in a rural or outdoor setting.
- You want a simple and fast display.
Conclusion
In the digital vs traditional standee debate, there’s no one-size-fits-all answer. Each has its strengths. If you’re aiming for impact, interactivity, and reusability, digital standees shine. But if you need quick, low-cost marketing, traditional still does the job.
It all depends on your goals, budget, and location. Want your brand to evolve with modern trends? Digital standees are the way forward. Prefer simple and cost-effective marketing? Traditional has your back.