Explore the diverse skills of a Digital Marketer today.
Who are Digital Marketers?
Digital Marketers are marketing and advertising professionals who boost sales and promote a brand’s products or services using different media. This includes sharing articles, videos, photos, websites, letters, emails, and blog posts to attract audiences and potential customers. You can master Digital Marketing at FITA Academy.
Skills
- Google Search Console
Purpose: SEO performance monitoring
Google Search Console helps marketers track how visible their website is in Google search results. You can monitor keyword performance, find crawl errors, and submit sitemaps. This information is essential for improving organic rankings.
Example: A digital marketer sees traffic drops on key blog pages. With Google Search Console, they identify the keywords that are losing traction and optimize those pages accordingly.
- Google Analytics (GA4)
Purpose: Website and user behavior tracking
Google Analytics provides insights into how users interact with your site. This helps you improve content, understand bounce rates, and identify your top-performing pages.
Example: You launch a new landing page. GA4 shows that mobile users are leaving quickly, suggesting you may need a responsive redesign.
- Ahrefs / SEMrush / Moz
Purpose: SEO research, backlinks, and competition analysis
Why You Need It: These strong SEO tools help discover keyword opportunities, audit websites, and analyze competitors.
Ahrefs is recognized for its backlink database.
SEMrush gives all-in-one analytics for PPC, SEO, and content marketing.
Moz offers user-friendly keyword tools and site crawls.
Example Use: Before launching a blog, you analyze your competitor’s top-ranking pages on Ahrefs and create content with better keywords and more depth.
- Google Ads
Purpose: Pay-Per-Click (PPC) advertising
Why You Need It: This platform helps you reach customers instantly through search and display ads. Google Ads allows for precise targeting, budgeting, and conversion tracking.
Example Use: A digital agency launches a local campaign for a dental clinic using geo-targeted search ads to generate appointment bookings.
- Meta Business Suite (formerly Facebook Business Manager)
Purpose: Manage ads and content on Facebook and Instagram
Why You Need It: Meta Business Suite lets you create, monitor, and optimize paid social campaigns while managing content calendars for both platforms.
Example Use: A marketer A/B tests two ad creatives for a fashion brand and reallocates the budget toward the better-performing version.
- Hootsuite / Buffer / Later
Purpose: Social media scheduling
Why You Need It: These platforms make it easy to plan content, schedule posts, and track performance across multiple channels.
Example Use: You schedule a week’s worth of Twitter, LinkedIn, and Instagram posts in advance, allowing you to focus on engagement.
- Mailchimp / ConvertKit / Brevo (formerly Sendinblue)
Purpose: Email marketing and automation
Why You Need It: Email remains one of the highest ROI marketing channels. These platforms let you design emails, automate sequences, and segment audiences.
Example Use: A marketer creates a 5-day welcome email series for new subscribers, promoting blog posts and a free eBook.
- Screaming Frog SEO Spider
Purpose: Technical SEO audit
Why You Need It: This desktop crawler helps find broken links, missing tags, duplicate content, and more. It’s perfect for regular SEO maintenance.
Example Use: Before a site relaunch, the tool identifies hundreds of broken URLs needing redirection.
- Hotjar / Microsoft Clarity
Purpose: Heatmaps and session recordings
Why You Need It: These tools show how users behave on your website—what they click, ignore, or struggle with.
Example Use: A digital marketer sees that users aren’t clicking the checkout button. A Hotjar recording shows it’s placed below the fold on mobile.
To secure a job in either of these scopes, join FITA Academy Digital Marketing Training in Chennai.