Graphic Design Mistakes That Could Be Hurting Your Business

In the graphic-dependent world we are living in today, exceptional business graphic design can never be overestimated. Your company’s graphics are most often your initial contact with customers. Yet for all its significance, most companies unconsciously produce graphic design mistakes that disrepute their company, perplex their customers, and eventually hurt their bottom line. Here at IAW, we notice how much of an impact great images can have, and here to share some attention to one of the most frequent errors to avoid.

The Effects of Poor Visual Communication

Take a look around at the sites you visit and the ads you see on a daily basis. Of all the individuals around you, which ones grab your attention right away and present themselves as if they are professionally made? Which of them leave you confused or uninspired? More often than not, the variable is graphic design service quality. Poor design choices can lead to mistrust, make your business appear non-professional, and even repel possible clients. Investing in professional graphic design services isn’t showtime; it’s sending your message across.

Common Graphic Design Mistakes to Avoid

There are several graphic design services pitfalls that can prove to be disastrous to your business. Let’s discuss some of the most common ones:

1. Inconsistent Branding

One of the biggest errors is being inconsistent with your visual components. These include your logo, site look (often managed by web design firms), advertising materials, and social media look. Being inconsistent in color, typography, and general tone can produce an unpolished and cheap look for your brand. Strong brand guidelines and sticking to them are absolutely imperative to establishing your brand as recognized and trusted.

2. Bad Typography

Typography is also imperative in reading and tone. The most frequent mistakes are too many multiple fonts, illegible fonts, or improper font sizes and line spaces. Excellent graphic design pays good attention to typography in an effort to make the content more readable and produce a more attractive total visual effect.

3. Cluttered and Busy Designs

In trying to squeeze in as much information as possible, some designs become too cluttered and complex. Too many words, too much content, and inadequate white space tend to confuse the viewer and render him/she unable to read the main message. Good and tidy graphic design focuses on simplicity and allows the essentials to be visible.

4. Low-Quality Imagery

With the age of high definition, using fuzzy, pixelated, or homely photos can lower the credibility of your business instantly. Professional photography and graphics are what it takes to provide professionalism as well as genuineness. Professional photo shoots may not be within your budget; instead, purchase high-quality stock photos or rent professional graphic designing services that include picture selection. 

5. Mobile Responsiveness Ignorance

Because most web traffic is from phones and other mobile devices, having zero non-responsive designs is a big miss. Particularly for your website (a huge problem with web designing companies), a website that does not respond well to screen size changes provides a terrible user experience that will send the users packing.

6. Not Knowing Your Audience

Good graphic design isn’t necessarily what is aesthetically pleasing to your eyes, but rather how to connect with your target audience. Forgetting about their likings, cultural associations, and expectations can lead to missing-the-point designs. A good designer will ensure that the process to become familiar with who the people are that they have to serve and the design is accordingly shaped.

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Shelling Out Money for Professional Design

Avoiding these graphic design service mistakes is the key to a professional and trustworthy image for your business. Although it might be tempting to save money, investing in good graphic design services can pay huge dividends by establishing your brand, enhancing communication and ultimately gaining more customers. Whether logo fine-tuning, developing marketing materials, or getting your website deliver a seamless customer experience with quality web designing services, professional designing can be the difference-maker.

Do you fear that your current visual identity is hindering your business growth? Contact IosAndWeb Technologies today to learn how our solutions can help you develop strong and effective visuals.

What are some other design elements you believe businesses tend to overlook? Let us know in the comments below!