By The Packaging World – Custom Boxes That Ship Smart and Look Sharp
Shipping labels might seem like a small detail, but in the world of e-commerce and retail logistics, they’re a big deal. A poorly placed or unreadable label can delay delivery, lead to lost packages, or even result in customer complaints.
At The Packaging World, we know that custom boxes paired with properly applied shipping labels ensure your products arrive safely, on time, and professionally. Here’s a simple guide to applying and positioning shipping labels the right way — every time.
1. Why Shipping Label Placement Matters
Shipping labels are scanned multiple times from warehouse to doorstep. If the barcode is wrinkled, obstructed, or in the wrong spot, scanners may fail to read it. That’s when delays, misdeliveries, or returns happen.
Key issues caused by poor label placement:
-
Delivery delays
-
Misrouted packages
-
Additional carrier charges
-
Customer dissatisfaction
Getting it right helps ensure smooth transit and reinforces your brand’s professionalism.
2. Best Location to Place a Shipping Label
The standard placement is clear:
Center the label on the largest, most visible flat surface — usually the top of the box.
Do:
-
Place the label facing up
-
Keep it on a clean, flat, dry surface
-
Make sure the entire barcode is visible and not wrapped over edges
-
Avoid placing over box seams, tape, or flaps
Don’t:
-
Wrap labels around corners or over box openings
-
Place on the bottom of the box
-
Cover up any important handling instructions (like “Fragile” or “This Side Up”)
With custom boxes from The Packaging World, our designs consider label placement from the start, so your packages stay organized and readable.
3. How to Apply Labels Securely
Shipping labels must stay in place during the entire shipping process, through rough handling, temperature changes, and moisture. Here’s how to make sure they stick:
-
Wipe down the application area to remove dust or moisture
-
Use adhesive labels designed for shipping, not general office labels
-
Apply firm pressure across the label to prevent air bubbles or curling edges
Pro Tip: If using printable labels, allow time for the ink to fully dry before application.
4. What About Return Labels?
If you include a return label, place it inside the box or adhere it to the box with a removable tab and a “Do Not Use Unless Returning” message. This prevents confusion during the initial shipment.
Alternatively, offer digital return labels for download to reduce paper use and waste.
5. Labeling for International Shipping
When shipping internationally, you may need additional documentation (like customs forms or invoices). Use a clear adhesive pouch to attach all required paperwork neatly next to the shipping label — without covering any barcodes.
Packaging tip: Use our custom boxes with dedicated label zones and flat surfaces ideal for international compliance.
Final Thoughts
Proper shipping label placement is a small but vital part of your packaging process. It ensures timely delivery, avoids costly errors, and presents a professional image to your customers.
At The Packaging World, we design custom boxes with both form and function in mind — so your labels fit right, look right, and ship right.
Need guidance on label-ready packaging? Contact us today and let’s streamline your shipping process from box to doorstep.