Which Brand of Wallpaper is the Best?

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The best wallpaper brand in the UK combines quality, durability, and design versatility. Top-rated brands like Cole & Son, Graham & Brown, and Livora are widely regarded for their premium materials, stylish patterns, and excellent customer satisfaction. For those searching locally, reputable wallpaper shops in Birmingham such as Livora offer exclusive collections of these high-end wallpaper brands.

Introduction: Why Choosing the Right Wallpaper Brand Matters

Choosing the right wallpaper isn’t just about colour or pattern—it’s about investing in a brand that guarantees quality, longevity, and aesthetic appeal. Whether you’re redecorating a single room or renovating your entire home, the wallpaper brand you choose will significantly influence the result. From texture to ease of application, each brand offers a unique experience. In this article, we’ll explore the best wallpaper brands available in the UK, including where to buy them in Birmingham, and help you make an informed decision for your next interior transformation.

H1: Top 5 Best Wallpaper Brands in the UK

H2: 1. Graham & Brown – Iconic British Elegance

Why It’s One of the Best:
Graham & Brown is a household name in the UK wallpaper market. Known for its rich history, bold patterns, and collaboration with designers like Julien Macdonald, this brand is synonymous with quality.

Key Features:

  • Eco-friendly manufacturing

  • Extensive range of patterns (floral, damask, modern geometrics)

  • Peel and stick options available

Best for: Those looking for both traditional and modern aesthetics with superior material quality.

H2: 2. Cole & Son – Historic, Artistic, Timeless

Why It’s One of the Best:
With roots going back to 1875, Cole & Son has supplied wallpapers to palaces and stately homes. Its designs are artistic masterpieces often used by interior designers.

Key Features:

  • Hand-crafted details

  • Premium-quality paper

  • Iconic collections like “Fornasetti” and “Contemporary Restyled”

Best for: High-end homes, feature walls, or anyone seeking designer prestige.

H2: 3. Livora – Trend-Driven & Affordable Luxury

Why It’s One of the Best:
Livora is emerging as a favourite among UK homeowners for its chic, trend-aligned wallpaper collections. It’s the perfect blend of luxury and affordability, offering contemporary designs ideal for modern UK homes.

Key Features:

  • Exclusive designs only available through Livora’s online store and wallpaper shop in Birmingham

  • Faux brick peel and stick wallpaper, metallic textured finishes, and botanical themes

  • Designed with ease-of-use in mind (ideal for DIY decorators)

Best for: Style-conscious homeowners seeking luxurious aesthetics at competitive prices.

H2: 4. Little Greene – Environmentally Friendly, Designer-Approved

Why It’s One of the Best:
Little Greene collaborates with the National Trust to revive historic patterns using eco-friendly techniques. Their wallpapers are rich in heritage, yet perfectly suited for today’s interiors.

Key Features:

  • Water-based paints and non-toxic inks

  • Elegant, historical patterns

  • Suitable for period homes

Best for: Environmentally conscious decorators and lovers of British heritage.

H2: 5. Sanderson – Timeless British Sophistication

Why It’s One of the Best:
With its roots in the Victorian era, Sanderson wallpapers offer calming nature motifs and botanical patterns. Often seen in country homes and cottages, their wallpapers exude warmth and serenity.

Key Features:

  • Subtle, pastel-inspired colour palettes

  • Natural themes and floral elegance

  • High-quality printing techniques

Best for: Traditional and country-style interiors, cosy bedrooms, and serene living spaces.

H1: Where to Buy High-Quality Wallpaper in Birmingham

Finding the perfect wallpaper starts with finding the right store. For Birmingham residents, there are many options available, but not all wallpaper stores offer the same level of variety, service, and quality.

H2: Visit Livora – Your Local Wallpaper Shop in Birmingham

Livora isn’t just an online wallpaper brand—it’s also a trusted wallpaper shop in Birmingham, known for high-end collections and personalised service.

Why Choose Livora?

  • In-store wallpaper samples for texture and colour accuracy

  • Local experts to guide your choices based on room type and lighting

  • Exclusive access to designer wallpaper patterns not available elsewhere

Whether you’re shopping for faux brick peel and stick wallpaper, metallic textured designs, or elegant florals, Livora offers a curated selection to suit every style and budget.

H2: Other Wallpaper Stores in Birmingham UK

Aside from Livora, here are other reputable wallpaper stores in Birmingham UK:

  • John Lewis Home Birmingham – Offers popular brands but with less design exclusivity

  • B&Q Birmingham – Budget-friendly but limited in designer collections

  • Homebase Birmingham Selly Oak – Great for DIYers, though stock can be generic

Expert Tip: Always compare online selections and in-store displays. Livora often offers seasonal discounts and exclusive styles available only through our Birmingham store or website.

H1: How to Choose the Best Wallpaper Brand for Your Home

When choosing the best wallpaper brand, it’s crucial to consider your specific needs, such as:

H2: Aesthetic & Style

Are you looking for bold, trendy designs or something subtle and timeless? Livora and Cole & Son offer trend-forward designs, while Sanderson and Little Greene cater to classic elegance.

H2: Room Type

Some wallpapers are better suited for bathrooms or kitchens due to moisture levels. Livora’s peel and stick options, for instance, are great for such environments and easy to clean.

H2: Budget

Graham & Brown and Livora provide high-end aesthetics without the price tag of premium designer collections like Cole & Son.

H2: Ease of Application

If you’re going the DIY route, opt for peel and stick or non-woven wallpapers like those from Livora or Graham & Brown. These are easier to install and remove.

H1: UK Trends in Wallpaper Design – What’s Hot Right Now?

Wallpaper is more than a backdrop—it’s a statement. In 2025, some of the leading wallpaper trends in the UK include:

H2: Faux Textures

From faux brick to concrete finishes, textured wallpapers are a major trend. Livora’s faux brick peel and stick wallpaper collection is especially popular in modern flats and industrial-inspired interiors.

H2: Metallic Accents

Metallic textured wallpaper adds glamour to bedrooms, dining rooms, and feature walls. Look for silver, gold, or bronze overlays to catch the light beautifully.

H2: Bold Botanicals & Nature Prints

Botanical wallpapers are timeless and make small spaces feel vibrant and alive. Brands like Livora and Sanderson excel in this category.

H2: Maximalism

Don’t be afraid to go bold. UK homeowners are embracing patterned ceilings, bold geometrics, and layered textures—something Livora’s modern wallpaper ranges are perfect for.

H1: Final Thoughts – Which Wallpaper Brand Truly Reigns Supreme?

If you’re still asking, “Which brand of wallpaper is the best?”, the answer lies in what you value most: heritage, design, sustainability, or price.

  • For timeless British elegance: Cole & Son or Sanderson.

  • For modern, trend-savvy décor: Livora.

  • For heritage lovers and eco-conscious homes: Little Greene.

  • For designer flair without the designer price tag: Graham & Brown.

If you’re in the UK—especially in the West Midlands—your journey to the best wallpaper begins at a reputable wallpaper shop in Birmingham, like Livora, where quality, design, and service converge.